It scans your website to help you identify keywords, phrases and terms that would help your business spread correctly through the internet. It also recommends other updates that could make your site more search engine friendly. This tool walks you through the whole process, and only approved changes are published to your site. Sometimes suggestions are an important step, since the tool was built and optimized based on the search engine’s algorithms. Thus you are guaranteed to climb up the ranks and an increasing number of audience, and perhaps customers.